Syllabus
B.T.M.
(ENGLISH)
Semester-IV
Max. Marks: 90
Internal Assessment: 10
Time: 3 Hours
Prescribed Text- Book:
Text : Context : 10 Marks
Short : 10 Marks
Essay : 15 Marks
1. A Course Book of
English Grammar, Composition and Translation ed. by Dr.Sanjay Kumar and Dr.
Inderjit Kumar.
2. Snapshots (one-act
plays) edited by Dr. S.K.Srarma.
Scheme of Examination
Q.1. Questions on Grammar on the prescribed
items (use of Tenses in Communicative
situations, subject-verb concord,
active and passive voices, narration) will be based on prescribed text-book of
Grammar but not necessarily the same as those given in the text book, and
questions on common errors, word power, vocabulary, idioms and phrases will be
from prescribed text- book of Grammar only. (30Marks)
Q.2. Questions on the following items in the
prescribed book of Grammar.
(a)
Transcription of simple words, listed in the
text-book of Grammar.
The students will be
required to transcribe 10 words out of given 15 words
from the text-book. (10Marks)
Q.3. Comprehension passage (with five
questions at the end). (10Marks)
Q.4. Précis.
A
Passage of about 250 words will be given. (8
Marks)
Q.5.
Translation (from English to Hindi) of a passage consisting
of 7 to 8 sentences.
(Foreign students and not-Hindi
speaking students will attempt one paragraph out of the given three) (7
Marks)
Q.6. Short answers type questions.
Seven short type
questions will be set on the book of one-act plays. The students will be required to attempt five
questions out of given seven questions. (10Marks).
Q.7. One
essay-type question (with internal choice) will be set on the book of one-act
play. (15Marks)
BTM-402
TOURISM
POLICY AND PLANING IN INDIA
External marks:
80
Internal marks:
20
Duration: 3 hours
Objectives:
This course is aimed to give a basic idea of planning in tourism. The students shall learn the goals setting
for tourism development, understand the components of tourism development, and
learn the method of plan preparation. An
insight into macro-level planning in the country is also provided .
Mode of paper setting:
The number of questions to be set will be ten in a
manner that there are two questions from each unit. The students shall be
required to attempt five questions in all, selecting one question from each
unit.
Teaching
Practices
Lectures, Assignments, Cases, Discussions, Presentations
Course
Contents
UNIT-I
Tourism
Planning: Need, Concepts and Types. Various approaches to planning for tourism
growth. Process of tourism planning.
UNIT-II
Planning
Tourism Systems: Understanding Tourism systems; demand- supply concepts in
tourism; and external factors affecting tourism system. Planning for different levels of tourism
systems.
UNIT-III
Role of
government, public sector and private sector in tourism planning. WTO guidelines for tourism planning.
UNIT-IV
Developing
tourism plans: Techniques. Planning tourist attractions - natural, cultural and
special interest. Implementation and Monitoring of tourism plans.
UNIT-V
Tourism
plans in India
REFRENCES:
Gun,
Clare A: Tourism Planing, Taylor & Francis ,
New York
Hawkins,
D, Elwood, l. Shafer: Tourism Planing and Development Issues, George Washington University , Washington
David
A.Fennell: Tourism Handbook, Channel View Publications.
Turgut
Var, Clare Gunn: Tourism Planning Basics, Concepts, Cases
Ginger
Smith: Tourism Policy and Planning : Yeasterday, Today and Tomorrow
M. Baud-
Bovy: Tourism and Recreation Handbook of Planning and Design
BTM-403
TRANSPORT
MANAGEMENT
External marks:
80
Internal marks:
20
Duration: 3 hours
Objective:
Transport is most importmant element of travel & tourism business. One can not think of tourism industry without
any mode of transportation. There are
several modes of transportation which are relevant in different
conditions. The course focuses on
different modes of transport and their role in tourism.
Mode of paper setting:
The number of questions to be set will be ten in a
manner that there are two questions from each unit. The students shall be
required to attempt five questions in all, selecting one question from each
unit.
Teaching
Practices: Class room lectures, Assignments, Cases, Discussions and
Seminars.
Course Contents
Unit-I
Transportation
as important part of tourism industry.
History of different modes of transportation. The Physiographic & socio- economic
factors affecting development of different modes of transportation.
Unit-II
Airlines
& Tourism, History of Airlines in India.
IATA,ICAO, AAI: Organizational structures and functions. Air India
Unit-III
Surface
transport & Tourism : Importance of surface transportation. Coaches, Car rental system in India. Roads system in India : National and State Highways, Role of surface transport
in tourism.
Unit-IV
Railway
& tourism- History & present status of Indian railway, Special trains
for tourists. Different packages &
facilities given by Railway. Problems of
Indian Railway. Role of Railway in tourism.
Unit-V
Water
transport- History & present status of water transport. Limitation & scope of water transport in India
References
Aggarwal
Surinder: ‘Travel Agency Management’,
Communication India , New Delhi
Hannel
Christine, Robert Harshman & Grahan Draper- ‘Travel & Tourism : A world
Regional geography, John Wiley
& Sons , New York
Mohinder Chand, Travel Agency Management – An
Introductory Text. Anmol Publications, New Delhi. 2006
OAG,
Airlines time table
OAG,
Cruise lines time table
Indian
Railway Time table
Other
references as in BTM 104, 203 and 302
BTM-404
TOURISM
MARKETING
External marks:
80
Internal marks:
20
Duration:
3 hours
Course Objectives
The course familiarizes students with the basic concepts of tourism
marketing. The objective is to enable students to develop an understanding of
application of these concepts. The themes covered are approaches towards
marketing and marketing mix.
Mode of paper setting:
The number of questions to be set will be ten in a
manner that there are two questions from each unit. The students shall be
required to attempt five questions in all, selecting one question from each
unit.
Teaching
Practices
Lectures, Assignments, Cases, Discussions, Presentations
Course
Contents
Unit I Introduction to
Tourism Marketing- Tourism and Modern Economies, Tourism
Marketing: Nature, Process and Growth. Tourism Marketing Orientations and
Marketing Management Orientations
Services and their Marketing,
Tourism Marketing and Development: Socially Responsible Marketing, Social
Marketing, Participants in Socially Responsible Marketing and their Roles.
Government Bodies- National Tourism Offices, State Tourism Offices and Local
Bodies, Private Organizations, Non-Governmental Organizations
Unit II Challenges of Tourism
Marketing- Nature and Characteristics of Tourism Offers:
Tangibility and Intangibility, Non-perishability and Perishability, Homogeneity
and Heterogeneity, Separabilty and Inseparability, Ownership and Non-ownership.
Issues and Challenges in Tourism Marketing, Marketing Strategies to overcome
limitations of Tourism
Unit III
Tourism Marketing Environment, Marketing Mix and
Tourist Behaviour- Tourism Marketing System and Environment, Environment Analysis,
Marketing Strategy Planning, Concept of Marketing Mix, Marketing mix Analysis,
Developing Marketing Mix, Tourism Markets, Types of Tourism Markets, Tourist
Behaviour, Tourist Buying Process, Factors Influencing Tourists’ Buying
Unit IV Tourism
Product and Distribution- Concept of Tourism Product, Tourism as a packaged
Product, Destination as a Product, Managing Products, New Product Development,
Product Life Cycle, Destination Life Cycle and Tourism area Life Cycle. Concept
of distribution, Physical Movement of Tourists, Selling and distributing products
near Tourists Locations, Distribution Chain/Channel, Channel Design Decisions,
Deciding Channel Members, Channels in India, Managing Channels
Unit V Tourism Pricing and Promotion- Concept,
Importance and Process of Pricing,
Factors
influencing Tourism Pricing, Methods of Price Fixation, Pricing Strategies,
Price Fixation. Tourism Promotion and Communication: Objectives of Promotion,
Promotion Mix, Factors affecting Promotion Mix, Components of Promotion Mix,
Important Promotional Tools in Tourism- Brochures, Events, Movies and Cinema
References
Burkart,
A.J., Medlik, S.(1981). Tourism, Past, Present and Future,
Heinemann, London.
Chris Cooper, Fletcher John,
Gilbert David, Wanhill Stephen (1993). Tourism Principles and Practice,
Pitman Publishing London
Christopher Lovelock and
Jochen Wirtz.( 2004), Services Marketing-People, Technology, Strategy,
Pearson Education, India
Holloway, J.C., Plant, R.V.
(1988). Marketing for Tourism, Pitman, London.
Kotler, Philip, Bowen John,
Makens James (2004). Marketing for Hospitality and Tourism, Pearson
Education, India.
Kotler Phlip (1995).
Marketing Management-Analysis ,Planning, Implementation and Control,
Prentice Hall of India.
Kotler Philip (2003).
Marketing Insights from A to Z: 80 concepts every manager needs to know.
John Wiley and sons, USA.
Kotler Philip and Armstrong Gary (1991). Principles
of Marketing, Prentice Hall of India.
Majaro, Simon (1995). The
Essence of Marketing, Prentice Hall of India.
Middleton, V.T.C.(1988). Marketing
in Travel and Tourism, Heinemann, Oxford.
Schiffman G. Leon, Kanuk
Lazer Leslie (1992). Consumer Behaviour, Prentice Hall of India.
Witt F Stephen, Moutinho Luiz
(1989). Tourism Marketing and Management Handbook, Prentice Hall
International UK.
Zeithaml, V.A. & Bitner, M.J.(1996).Services
Marketing: Integrating Customer Focus Across theFirm, US:McCraw-Hill Higher
Education.
Zeithaml A. Valarie, Bitner Jo Mary (1996). Services
Marketing, The Tata Mcgraw Hill Companies, Inc.
BTM-405
AN INTRODUCTION TO TRAVEL AGENCY &TOUR OPERATIONS
BUSINESS IN INDIA
External marks:
80
Internal marks:
20
Duration: 3 hours
Objectives: The
study includes the functions, Regulations for Recognition of Travel Agents,
Tour Operators and Excursion Agents. The Role of Sectors like Airline,
different Railways Transports is also covered.
The learner will also be familiarised with the contribution of important
Association in these sectors.
Paper Setting: The number of questions to be set
will be ten in a manner that there are two questions from each unit. The
students shall be required to attempt five questions in all, selecting one
question from each unit.
Teaching Practices: Class room lectures, Assignments, Cases, Discussions and Seminars.
Course Contents
Unit-I Travel
Agency/Tour Operations – meaning, definition, types, significance and growth
over the years.
Unit-II Functions of Travel Agencies and
tour operators. Linkages and integrations in tour operation business.
Unit-III Travel
Agency Organisation Structure – Meaning and significance, Procedure for
recognitions of Travel Agency and tour operations from Ministry of tourism,
Govt. of India
Unit-IV Tour
Packaging – Concept, meaning, types. Role and contribution of Air Carriers in India
Unit-V Role
and contribution of Tourism Trade Associations in the healthy growth and
development of tour operation business – IATO, TAAI, IATA, PATA.
References
1.
Foster, D., the Business of Travel Agency,
Pitman, 1990.
3.
Aggarwal, Surrender, Travel Agency Management
(Communication India, 1983).
4.
Geo, Chack, Professional Travel Agency
Management: (Prentice Hall, London, 1990).
5.
Mohinder Chand , Travel Agency Management – An
Introductory Text, Anmol Publications, New
Delhi
6.
IATA, IATO, TAAI manual./
7.
Jag Mohan, Negi, Travel Agency and tour
operation, Kanishka Publication New Delhi, 1990.
BTM-406
QUANTITATIVE TECHNIQUES IN TOURISM
External marks:
80
Internal marks:
20
Duration: 3 hours
Objectives: To make students understand
business statistics- concepts, methods and techniques and their application in
the field of tourism & hospitality industry.
Paper Setting: Paper setter should set 10
questions. The examinee should be
required to attempt five questions
Teaching Practices: Class room lectures, Assignments, Cases, Discussions and Seminars.
Course Contents
Unit-I. Quantitative technique-meaning, Importance
of quantitative technique in hotel industry. Statistics – meaning and
significance. Collection of data -
methods. Classification and tabulation of data. Presentation of
numerical and categorical data.
Unit- II. Measures of central tendency and dispersion: Mean median, mode, geometric Mean
and Harmonic Mean. Dispersion: Range, Mean deviation, Standard deviation,
coefficient of variation. Variance Lorenz Curve and Skewness.
Unit- III. Correlation analysis: concept, types and significance, Karl
Pearson and Spearman’s correlation coefficient. Regression coefficients
Unit- IV. Index numbers: Laspyere, Paasche, Fisher’s price and quantity
index numbers. Value index number. Consumer price index – special uses and Time
reversal and factor reversal tests.
Unit- V. Time series: Different components of time series. Trend analysis
by moving average and least squares method. Measurement of seasonal variation
by simple average and irregular variation
REFERENCES:
- Hoel & J Assen, Basic
Statistics for Business and Economics; John Wiley and Sons,
- Hooda, R.P., Introduction to
Statistics, Macmillan,
- Lewin and Rubin, Statistics for
Management; Prentice-Hall of
- Ya-Lin Chau, Statistical
Analysis with Business and Economics: Applications, Holt, Reinhard &
Winster, 1997.
- S.P. Gupta , Statistical
methods , S.Chand & Co. <
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