Wednesday, 14 August 2013

Indian Climatic Regions & Seasons

Seasons of India
Winters

Winter is the season between autumn and spring. By the end of monsoons the temperature falls and it is the coldest season of the year. Meteorological winter is the season that witnesses shortest days and lowest average temperatures. The year’s coldest months are December and January. In winters temperatures average around 10–15 °C (50–59 °F) in the northwest; temperatures rise as one proceeds towards the equator, peaking around 20–25 °C (68–77 °F) in mainland India's southeast.
A common phenomenon during winters is “Western Disturbances” that causes rains in winters. The main cause behind Western Disturbances is the prevailing of low pressure near Mediterranean Sea. These winds then move towards India. These winds cause heavy precipitation towards the Southern Himalayas especially in the states of Jammu & Kashmir, Uttarakhand, Himachal Pradesh. Also, the two Himalayan states of Assam and Sikkim also witness heavy snowfall.  

Summers

During summers the temperature increases due to Sun’s vertical rays directly reaching Tropic of Cancer. Entire India witnesses summers from March to June, while the Northern India experiences it from April to July. April is the hottest month in most of Southern and Central India while it’s May for Northern India.
Norwesters (Pre monsoon Sqaull line thunderstorms) lead to hailstones being dropped during this season. By May, most of the Indian interior experiences mean temperatures over 32 °C (90 °F), while maximum temperatures often exceed 40 °C (104 °F). While entire India has higher temperatures, the higher altitudes or Hill Stations offer relief from heat due to their as they have comparatively lower temperatures.

Monsoons

Monsoon winds are strong and violent that often changes their direction with season. These winds always flow from colder regions to hotter regions. Monsoons blow from the land toward the sea in winter and from the sea toward land in the summer. The rainfall in India is a result of the South West trade winds that originate from High Pressure areas.

The South west monsoon winds arrive in two branches, namely the Bay of Bengal Branch and Arabian Sea Branch. The Arabian Sea Branch is three times stronger than the bay of Bengal Branch. The monsoon typically breaks over Indian Territory by around 25 May, when it lashes the Andaman and Nicobar Islands in the Bay of Bengal. It strikes the Indian mainland around 1 June near the Malabar Coast of Kerala. By June, it reaches Mumbai; it appears over Delhi by 29 June.

The Bay of Bengal branch, which initially tracks the Coromandal Coast northeast from Cape Comorin to Orissa, swerves to the northwest towards the Indo-Gangetic Plain. The Arabian Sea branch moves northeast towards the Himalayas. By the first week of July, the entire country experiences monsoon rain.

Post-Monsoons

The months from October to December come under the Post-Monsoon season. During these months there is a different monsoon cycle called the North-east monsoon brings dry and cool air masses to India. As South west monsoons begin to decrease, climate begins to be drier and the precipitation also decreases. The North East monsoons carry winds that have already lost their moisture while traveling across Central Asia.
However, the states of Tamil Nadu and Kerala receive good precipitation during the season. parts of West Bengal, Orissa, Andhra Pradesh, Karnataka and North-East India also receive minor precipitation from the northeast monsoon.
 Climatic Regions
 India is home to an extraordinary variety of climatic regions, ranging from tropical in the south to temperate and alpine in the Himalayan north, where elevated regions receive sustained winter snowfall. The nation's climate is strongly influenced by the Himalayas and the Thar Desert. The Himalayas, along with the Hindu Kush mountains in Pakistan, prevent cold Central Asian katabatic winds from blowing in, keeping the bulk of the Indian subcontinent warmer than most locations at similar  latitudes.  Simultaneously, the Thar Desert plays a role in attracting moisture-laden southwest summer monsoon winds that, between June and October, provide the majority of India's rainfall.  Four major climatic groupings predominate, into which fall seven climatic zones that, as designated by experts, are defined on the basis of such traits as temperature and precipitation.
Tropical wet
A tropical rainy climate governs regions experiencing persistent warm or high temperatures, which normally do not fall below 18 °C  . India hosts two climatic subtypes that fall under this group. The most humid is the tropical wet climate—also known as a tropical monsoon climate—that covers a strip of southwestern lowlands abutting the Malabar Coast, the Western Ghats, and southern Assam. India's two island territories, Lakshadweep and the Andaman and Nicobar Islands, are also subject to this climate. Characterised by moderate to high year-round temperatures, even in the foothills, its rainfall is seasonal but heavy—typically above 200 cm   per year.  Most rainfall occurs between May and November; this moisture is enough to sustain lush forests and other vegetation for the rest of the mainly dry year. December to March are the driest months, when days with precipitation are rare. The heavy monsoon rains are responsible for the exceptionally biodiverse tropical wet forests in parts of these regions.   Winter and early summer are long and dry periods with temperatures averaging above18 °C. Summer is exceedingly hot; temperatures in low-lying areas may exceed 50 °C   during May.  
The rainy season lasts from June to September; annual rainfall averages between 75 – 150 cm  across the region. Once the dry northeast monsoon begins in September, most precipitation in India falls on Tamil Nadu, leaving other states comparatively dry. The state's normal annual rainfall is about 945 mm   of which 48% is delivered by the northeast monsoon and 32% by the southwest monsoon. Since the state is entirely dependent on rains for recharging its water resources, monsoon failures lead to acute water scarcity and severe drought. Tamil Nadu is classified into seven agro-climatic zones: northeast, northwest, west, southern, high rainfall, high altitude hilly, and the Kaveri delta, the last being the most fertile agricultural zone.  . The Ganges Delta lies mostly in the tropical wet climate zone: it receives between 150 cm to 200 cm   of rainfall each year in the western part, and 200 cm to 300 cm in the eastern part. The coolest month of the year, on average, is January; April and May are the warmest months.

Tropical dry

A tropical arid and semi-arid climate dominates regions where the rate of moisture loss through evapotranspiration exceeds that from precipitation; it is subdivided into three climatic subtypes. The first, a tropical semi-arid steppe climate, predominates over a long stretch of land south of Tropic of Cancer and east of the Western Ghats and the Cardamom Hills. The region, which includes Karnataka, inland Tamil Nadu, western Andhra Pradesh, and central Maharashtra, gets between 40–75 cm  annually. It is drought-prone, as it tends to have less reliable rainfall due to sporadic lateness or failure of the southwest monsoon.  Karnataka is divided into three zones – coastal, north interior and south interior. Of these, the coastal zone receives the heaviest rainfall with an average rainfall of about 350 cm  per annum, far in excess of the state average of 110 cm.  In contrast to norm, Agumbe in the Shivamogga district receives the second highest annual rainfall in India. North of the Krishna River, the summer monsoon is responsible for most rainfall; to the south, significant post-monsoon rainfall also occurs in October and November. In December, the coldest month, temperatures still average around 20–24 °C. The months between March to May are hot and dry; mean monthly temperatures hover around 32 °C, with 320 millimetres  precipitation. Hence, without artificial irrigation, this region is not suitable for permanent agriculture.
Most of western Rajasthan experiences an arid climatic regime.  The summer months of May and June are exceptionally hot; mean monthly temperatures in the region over around 35 °C, with daily maxima occasionally topping . During winters, temperatures in some areas can drop below freezing due to waves of cold air from Central Asia. There is a large diurnal range of about 14 °C during summer; this widens by several degrees during winter. To the west, in Gujarat, diverse climate conditions obtain.  
East of the Thar Desert, the Punjab-Haryana-Kathiawar region experiences a tropical and sub-tropical steppe climate. Haryana's climate resembles other states of the northern plains: extreme summer heat of up to 50 °C and winter cold as low as 1 °C. May and June are hottest; December and January are coldest. Rainfall is varied, with the Shivalik Hills region being the wettest and the Aravali Hills region being the driest. About 80% of the rainfall occurs in the monsoon season of July–September, which can cause flooding. The Punjabi climate is also governed by extremes of hot and cold. Areas near the Himalayan foothills receive heavy rainfall whereas those eloigned from them are hot and dry. Punjab's three-season climate sees summer months that spans from mid-April to the end of June. Temperatures typically range from–2 °C to 40 °C, but can reach 47 °C  in summer and −4 °C in winter.  Daily summer temperature maxima rise to around 40 °C; this results in natural vegetation typically comprises short, coarse grasses.

Subtropical humid

Most of Northeast India and much of North India are subject to a humid subtropical climate. Though they experience hot summers, temperatures during the coldest months may fall as low as0 °C.  In most of this region, there is very little precipitation during the winter, owing to powerful anticyclonic and katabatic (downward-flowing) winds from Central Asia.
Humid subtropical regions are subject to pronounced dry winters. Winter rainfall—and occasionally snowfall—is associated with large storm systems such as "Nor'westers" and "Western disturbances"; the latter are steered by westerlies towards the Himalayas. Most summer rainfall occurs during powerful thunderstorms associated with the southwest summer monsoon; occasional tropical cyclones also contribute. Annual rainfall ranges from less than 100 cm in the west to over 250 cm  in parts of the northeast. As most of this region is far from the ocean, the wide temperature swings more characteristic of a continental climate predominate; the swings are wider than in those in tropical wet regions, ranging from 24 °C in north-central India to 27 °C  in the east.
Mountain
India's northernmost areas are subject to a montane, or alpine, climate.  In terms of environmental lapse rate, ambient temperatures fall by 6.5 °C  for every 1,000 metres  rise in altitude. Thus, climates ranging from nearly tropical in the foothills to tundra above the snow line can coexist within several hundred metres of each other. Sharp temperature contrasts between sunny and shady slopes, high diurnal temperature variability, temperature inversions, and altitude-dependent variability in rainfall are also common. The northern side of the western Himalayas, also known as the trans-Himalayan belt, is a region of barren, arid, frigid, and wind-blown wastelands. Most precipitation occurs as snowfall during the late winter and spring months.
Areas south of the Himalayas are largely protected from cold winter winds coming in from the Asian interior. The leeward side   of the mountains receives less rain while the southern slopes, well-exposed to the monsoon, get heavy rainfall. Areas situated at elevations of 1,070–2,290 metres  receive the heaviest rainfall, which decreases rapidly at elevations above 2,290 metres. The Himalayas experience their heaviest snowfall between December and February and at elevations above 1,500 metres. Snowfall increases with elevation by up to several dozen millimetres per 100 metre  increase. Elevations above 5,000 metres  never experience rain; all precipitation falls as snow.


Syllabus Of BTM 5th & 6th Sem of KUK

IMPACTSOF TOURISM (BTM – 502)
External Marks: 80
Internal Marks: 20
Duration of Time: Three Hours
Course objectives:
The development has its own impacts and so in case of tourism. The students shall be given exposure of the patterns of development in tourism mainly in reference to the developed and developing countries. The study of the positive as well as the negative impacts of tourism becomes essential to understand the benefits and lose of tourism development.
APPROACHES
Lectures, Group Discussion, Presentation,, Case studies.
MODE OF PAPER SETTING
There shall be ten questions to be set by the examiner selecting two questions from each unit. The candidate shall be required to attempt five questions selecting one question from each unit. All the questions shall carry equal marks. The questions shall be set in a manner that evaluates the theoretical and applied knowledge of the students.
UNIT – I
Patterns of tourism development in the developed and the developing countries – a comparative analysis in terms of volume of tourist arrivals and earnings from tourism
Tourism Development in the regions – Europe, Americas, Asia-Pacific region, Middle East and Africa in terms of volume of tourist arrivals and earnings from tourism
Characteristics of mass tourism
UNIT – II
Economic significance of tourism
Direct, Indirect and Induced Economic Impacts of tourism
Negative Economic Impacts of Tourism
Economic Impact Analysis
UNIT – III
Socio-cultural dimensions of tourism
Positive Social & cultural Impacts of Tourism
Negative Social &Cultural Impacts of Tourism
Social Change and growth of tourism
UNIT – IV
Environmental significance of tourism
Major Impact Areas – Natural Resources, Pollution and physical impacts
Tourism development in relation to global warming, Climate Change, natural resource exploitation& Biodiversity loss
Environmental Impact Assessment
UNIT – V
Sustainable Development of Tourism – the policy & planning issues
Sustainability in cultural tourism
Community empowerment through tourism
REFERENCES
Bartelmus, P. (1994). Environment, Growth and Development: TheConcepts and Strategies of Sustainability. London, Routledge.
Burns, P. and Holden, A. (1995).Tourism: A New Perspective.London, Prentice Hall.
Butler, R. W. (1991). Tourism, environment and sustainabledevelopment.Environmental Conservation, 18, 201–9.
Cater, E. (1994). Introduction. In Ecotourism: A Sustainable Option?(E. Cater and G. Lowman, eds). London, John Wiley and Sons.
Cooper, C., Fletcher, J., Gilbert, D. and Wanhill, S. (1998). Tourism:Principles and Practice. London, Longman.
Davison, R. (1996). The impacts of tourism. In Tourism Destinations(R. Davison and Maitland, eds), pp. 18–45. London, Hodder andStoughton
Peter Mason,2009, Tourism Impacts, Planning and Management, Butterworth Publication, NEW YORK












































Accounting for Tourism
BTM-503
External 80
Internal 20
Duration 3 Hours
Course Objectives
The Course equips the students with accounting techniques, methods and tools useful for preparation, understanding, analysis and interpretation of financial statements of any company in general and travel and Tourism Company in particular.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.
Unit I
Introduction of Accounting: Nature, Definitions, uses, functions and types of accounting, Accounting principles conventions and concepts
Unit II
Double entry system of accounting, Cardinal rules of debit and credit, preparation of journals and other subsidiary books, preparation of ledger accounts and trial balance.
 Unit III
Subsidiary Books- Advantage, Proformas of subsidiary books, purchases, sales, returns and special functions books used in hotel establishments
Unit IV
Cash Book- introduction, types and advantages, application of cash book.  Petty Cash Book- need, uses, and applicability
Unit V
Final accounts: Need and application of trading, profit and loss accounts, and balance sheets in general and their application to travel businesses.  Simple adjustments need to be covered.

References:











Alternate Tourism
BTM-504
External 80
Internal 20
Duration 3 Hours
Course Objectives
"Alternative Tourism" is not being mass tourism. Under the alternative tourism concept we can find a series of classifications and types of tourism. This course intends to provide knowledge about Alternate tourism to the students.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 30% of the credit.
Unit I
Alternative Tourism: Concept, definition, characteristics, scope and role in community development.
Unit II
Eco Tourism: meaning, definitions, characteristics, nature of Eco-activities, Eco-parks, Eco-wonders, Eco-Place, Eco-Trips with special reference to India.
Unit III
Adventure Tourism:  meaning, definitions, characteristics, nature of  and various type of adventure tourism such as biking, horseback riding, snowshoeing, ski mountaineering, rafting, diving, caving, climbing etc.
Unit IV
Thematic tourism – meaning, definitions, characteristics, nature of  and various type of adventure tourism such heritage, justice and solidarity tourism, Sports Tourism, Health Tourism, Religious Tourism, Agro-tourism etc.
Unit V
Other Forms of alternate tourism: the esoteric, religion, wine, traditional cuisine, ethnography and traditional music and handicrafts-Discuss their meaning, nature, scope, advantages etc.
References:


3.      Statute of Bulgarian Association for Alternative Tourism, Art. 31
5.      Alternative Tourism Group Palestine- www.atg.ps/
7.      Alternative tourism -wikipedia.org/wiki/Alternative_tourism
8.      Alternative Tourism Group-www.patg.org/
10.  www.diegorayle.com/
11.  www.alternative-tourism.org/
12.  www.philsol.nl/pir/v2/AltTourism-PGX-00a.htm
13.  www.bestgoadeals.com/Alternative-Tourism.html












































.
BTM-505                                TOURISM   DOCUMENTATION
External 80
Internal 20
Duration 3 Hours

Course Objectives
Tourism industry is growing at very fast pace. In India the outbound tourism and inbound tourism are also growing. International tourism involves several types of formalities. The students of tourism should know about such formalities, which are needed in the form of several documents. In this course the students will learn about  required documents in foreign travels.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.

Unit- I-  General history of passport, visa and other formalities in different parts of world and India. Documents needed for foreign travels. Immigration formalities at airport for outbound and inbound tourists.
Unit- II-  Passport; Definition.  How to get the passport form. The essential documents , photographs and fee for passport. Types of passports. Alternatives of passport.
Unit-III- Visa- Meaning. Types of Visa issued by India. How to obtain Visa. Necessary documents to get Visa. Schengen Visa, U.S. Visa, U.K. Visa
Unit –IV- Health  regulations; Yellow fever , Malaria, H.I.V. certificates,
Unit- V- Other formalities; Travel and baggage insurance, Disembarkation card, Baggage rules, Currency regulation. Foreign regional registration office.

References;
-Tourist information by Department of tourism , Government of India
-Visa formalities of different countries.( See  websites of countries)














BTM-506                  Major Destinations of India
External 80
Internal 20
Duration 3 Hours
Course Objectives
India is one of the emerging economic powers of India. In tourism too India is one of few choicest destinations of the world. India has a great variety of natural and cultural tourist attractions, that’s why it is said that India is for all reasons and all seasons. In this course few important  and popular tourist destinations are mentioned , so that the students can know about main tourist attractions of given places.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.

Unit-I-  Religious and cultural destinations-  Kedarnath, Puri, Dwarka, Rameshwaram
Unit- II- Historical and Architectural destinations- Delhi, Agra, Ajanta, Khajuraho
Unit III- Coastal destinations and Islands- Mumbai, Kolkata, Goa, Andaman and Nicobar
Unit- IV- Hill Stations- Shimla, Darjeeling, Ooty, Mussourie
Unit-V- Wild life  Destinations- Jim Corbett, Gir, Manas, Sariska
REFERENCES
Same as in Paper No. 104, 203 & 403






















BTM-601                                            ENGLISH
            External Marks: 90
Internal Marks: 10
Duration: 3 Hours












SYLLABUS OF ENGLISH TO BE COLLECTED FROM ENGLISH DEPARTMENT




























BTM 602                         ENVIRONMENT AND TOURISM
External 80
Internal 20
Duration 3 Hours
OBJECTIVES- Tourism and environment are closely inter related. Tourism cannot flourish in polluted environment. The global warming has threatened existence of several destinations. While planning tourism project the environment considerations  and impact assessment are very important. The tourism students should know about recent environmental issues of India and world. This course deals several terms and definitions related with environment and ecology.
Unit- I- Definitions of environment, ecology, eco-tourism etc. Natural vegetation and wild life of India. Atmosphere, Ozone layer. Deforestation and extinction of flora and fauna.
Unit- II- Contemporary environmental problems; air, water, land, noise pollution, global warming, Green house effects, Controlling measures.
Unit- III- Impact of pollutions on tourism with examples from India and world.
Unit- IV- Eco tourism resources in India; existing tourism and potential tourism in those areas.
Unit- V-Eco tourism policy of Government of India and United  Nations Environment Programme (UNEP), Application of eco-friendly steps by tourism and hotel industry.
 References;
-Eco Tourism In India, Policy & Guidelines 1998, Ministry of tourism,  Government of India
-Eco tourism; Principals, Practices & Policies, 2008, Megan Epler wood, UNEP( United  Nations Environment Programme), New York.
Environmental problems, NCERT publications
















BTM-603                                                HARYANA TOURISM

Mode of paper setting:
There shall be ten questions in all – two from each unit. The candidate shall be required to attempt five questions selecting one question from each unit. The questions shall preferably be set to analyse the applied aspect of the subject.  All questions shall be of 16 marks each.
Unit – I
Geographical and historical background of Haryana and their importance for tourism
Religious & cultural tourism potential in Haryana including dance, music, fair & festivals
UNIT – II
Socio-economic development in Haryana with special reference to agriculture, industries, education, health and service sector
Haryana’s positionin agriculture, industries, education, health and service sector at national level
UNIT – III
Tourist Resources of Haryana:
-          Monuments of touristic significance and museums
-          Religious & pilgrimage centres of Haryana
-          Music, dance, fairs & festivals in Haryana
UNIT – IV
Tourism Infrastructure in Haryana
-          Transportation and accommodation sector in Haryana
-          Recreational and entertainment facilities at the tourism complexes/resorts in Haryana
-          Tourism organization in Haryana
-          Haryana Tourism Policy - 2008
UNIT – V
Tourism Trends in Haryana
Major types of tourism in Haryana
Major tourist destinations of Haryana





















Information and Communication Technology
BTM-604
External  80
Internal  20
Duration 3 Hours
Course Objectives
The Course aims to provide knowledge regarding information and communication technology to the students of tourism. It covers methods and tools useful for any company in general and travel and Tourism Company in particular.
The Information Communication Technology studies focus on use common software applications, including interactive presentation software, e-mail, web browsers and website design. Students will develop a greater awareness of how applications are used in the workplace, and consider the impact of new technologies on methods of working and on social, economic, ethical and moral issues.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.
Unit I
Applications and uses of ICT and impacts of ICT in relation to:
a.       communication applications (such as newsletters, websites, multimedia presentations, cartoons, flyers and posters)
b.      interactive communication applications (such as blogs, wikis and social networking websites)
c.       data handling applications (such as surveys, address lists,  clubs and society records)
d.      measurement applications (such as scientific experiments, electronic timing and environmental monitoring)
e.       control applications (such as turtle graphics, control of lights, buzzers and motors, automatic washing machines, automatic cookers, central heating controllers, burglar alarms, video recorders/players, microwave ovens and computer controlled greenhouse)

Unit II
Work-related ICT applications and their effects, including:
a.       communication applications (such as the internet, email, fax, electronic conferencing, mobile telephones and internet telephony services)
b.      applications for publicity and corporate image publications (such as business cards, letterheads, flyers and brochures)
c.       applications for finance departments (such as billing systems, stock control and payroll)
d.      school management systems (including registration, records and reports)
e.       booking systems (such as those in the travel industry, the theatre and cinemas)
f.       applications in banking (including Electronic Funds Transfer (EFT), ATMs for cash withdrawals and bill paying, credit/debit cards, cheque clearing, phone banking, internet banking)
g.      applications in the retail industry (stock control, POS, EFTPOS, internet shopping, automatic reordering)
Unit III
How to use Internet in ITC?
a.        Open web browsing application, display a given web page, close
b.        Change view/display modes
c.        Open a web page; use a hyperlink, an image link. Return to original page (navigation forward/backward; return to homepage, refresh)
d.       Browsing a specified site
e.        Search engines – define requirements, use of keywords
f.         Setting up for printing – preview, print web page, print a frame

Unit IV
Application and Uses of E-mail:

Cut - copy - paste to duplicate text within message/to another message, spell check, marking a message in mail folder, use of mail bin, reply to all, reply with/without original message, copy message to another address, printing .Address book – add address, delete, create new list, update from incoming mail, spam, risk of viruses, digital signatures, add attachments, delete attachment, open and save an attachment, sending low/high priority messages, inserting text from another source, forward a message, reply using distribution list, cc, bcc


Unit V
Computers and communication:
a.       Revolution in Computers and communications.
b.      The digital future: Role of IT in society, Distinguish between data and information.
c.       Properties of Information and basic IT tools, e-learning, e-banking.
d.      Social issues: Ethics and standards in computing, copyright, Intellectual property right, piracy, etc.
References:
V. Ragaraman, Fundamental of Computers, PHI, New Delhi
P K Shinha, Fundamentals of Computers














BTM 605                 Major destinations of the world
Objective- Tourism is one of the fastest growing industries. It is largest service industry in the world. For last few years the outbound tourists outnumbered the inbound tourists in India. Therefore the students of tourism should be aware about foreign destinations, not only for their knowledge, but also for their jobs.  In this course few important destinations of different regions have been selected, which are popular tourist destinations.
Unit- I-Main destinations of Europe- London, Paris, Madrid, Athens
Unit –II-Main destinations of Asia- Hong Kong, Singapore, Dubai, Jerusalem
Unit III- Main destinations of Africa- Cairo, Nairobi, Mauritius, Cape Town
Unit IV- Main destinations of North America- New York, Miami, San Francisco, Montreal
Unit V- Other destinations- Buenos Aires, Sydney, Fiji, Wellington 
REFERENCES
Same as in the paper No. BTM 104, 203, 403





























BTM-606        Salesmanship in Tourism

               Maximum Marks: 100
 Internal: 30
 External (Theory): 70


Course Objective The main objective of this course is to acquaint students with the nature of Salesmanship and its application in tourism Industry.
PAPER SETTING: The examiner shall set ten questions selecting two questions from each unit. The student shall be required to attempt five questions in all selecting one question from each unit.
Teaching practices: Class Room lectures, Assignment. Cases, Discussions and Seminars

Unit- I
           Sales Management: Concept, Objectives and Functions; Personal Selling: Concept & Importance, Classification of Sales Jobs; Buyer-Seller Dyads; Personal Selling process; Theories of selling. Sales Management challenges in tourism.

Unit – II
      Sales Planning: Importance, Approaches and Process of Sales Planning; Sales Forecasting; Sales Budgeting, Sales Organization: Purpose, Principles and Process of setting up a Sales Organization; Sales Organization Structures; Organizing for Global Sales, Determining Size of Sales Force.

Unit- III
          Managing the Sales Force: Recruitment, Selection, Training, Compensation, Motivating and Leading the Sales-Force; Sales Meetings and Contests.
Unit- IV
     Territory and Quota Management: Need, Procedure for setting up Sales Territories; Time Management; Sales Quotas: Purpose, Types of Quotas, Administration of Sales Quota.
Unit -V
       Control process: Analysis of Sales Volume, Cost and Profitability; Management of Sales Expenses, Evaluating Sale-Force Performance; Ethical Issues in Sales Management. Role of IT in Sales Management.


Suggested Readings:
1. Spiro, Stanton & Rich(2003), Management of a Sales Force11th edition., Tata McGraw-Hill :
2. Still, Cundiff & Govoni(2007), Sales Management, 5th edition ,Sage publications New Delhi.
3. Tapan k. Panda, Sunil Sahadev (2008), Sales and Distribution Management, Oxford University Press, New Delhi.
4. Tanner, Honeycutt, Erffmeyer (2009), Sales Management, Pearson Education India ,New Delhi.
5. S.A.Chunawala (2008), Sales and Distribution Management, Himalaya Publishing House, New Delhi.
6. Gupta, S. L.(2005), Sales and Distribution Management , Excel Books, 1st Edition, New Delhi.
7. David Jobber, Geoff Lancaster (2003), Selling and Sales Management, Pearson Education India, New Delhi.