Monday, 12 August 2013

Syllabus For BTM IInd Sem of KUK


BTM-201
B.T.M. (ENGLISH)
Semester-II
                                                Max. Marks: 90
                                                Internal Assessment: 10
Time:  3 Hours

A.        The pointed vision:  An Anthology of Short Stories by Usha
Bande and Krishan Gopal

B.        Ideas Aglow edited by Dinesh Kumar and V.B. Abrol with
following deletions:
           
            (i)         “It’s Question Time”
            (ii)        “An Interview with Christian Barnard”
(i)                 “Inhumanisation”
(ii)               “The End of Imagination

C.        Comprehension

Scheme of Examination

Q.1.     Explanation with Reference to the context (with internal choice) from the book of Essays.                                                            (10 Marks)

Q.2.     Comprehension question from the book of short stores.                                                                                                                                                    (10 Marks)



Q.3.     Short-answer type questions on the book of short stories and essay.
            Four short-answer type questions will be set on the prescribed ‘short-stories and four short answer type questions will be set on the prescribed essay.  The  students will be required to attempt any five of the given eight questions.                                               (10 Marks)

Q.4.     One essay-type question (with internal choice) will be set on both the prescribed texts A and B.  Students will be required to attempt one question.                                                                               (15 Marks)

Q.5.     Paragraph

            The candidate will be required to write a paragraph on any one of the four  given topics.                                                               (10 Marks)

Q.6.     Letter/Application                                                                   (11  Marks)

Q.7.     Translation (from Hindi to English) of a passage consisting of 6 to 8 sentences).                                                                                         (12 Marks)

Q.8.     Translation (from English to Hindi) of passage consisting of 6 to 8 sentences.                                                                                             (12 Marks)



BTM-203
GEOGRAPHY OF TOURISM
Objectives:
Geography of Tourism studies the phenomena of tourism over the global space with ‘spatial’ attention on the place of origin, place of destination & routes through which the travel & tourism takes place.  It provides a thorough knowledge about the characteristics of tourist markets, attractions of destinations & the accessibility of the world with a focus on a few selected countries of world.  This course has been simplified with very few case studies & broad information about the continents, so that in next semesters the BTM students can know more specific countries & destinations.

Unit-I                    Brief introduction of continents & oceans.  Map reading. Greenwich mean time.  International date line.  Elements of weather & climate.  Climatic zones of the world.  Natural vegetation of the world.  Main tourist activities in different climatic zones.

Unit-II                   Asia: General geographical features; physiography, climate, vegetation main countries, capitals & their tourist attractions. A Case study of Japan, Singapore, Sri Lanka, Saudi Arabia.

Unit-III                  Europe: General geographical features; physiography, climate, vegetation. Main countries, capitals & their tourist attractions. A Case study of France, United Kingdom, Switzerland, Netherlands

Unit-IV                 Americans: General geographical features of North & South Americas; physiography, climate, vegetation, main countries, capitals & their tourist attractions. A Case study of the U.S.A. (only 5 destinations), Canada, Brazil, Cuba.

Unit-V                   Other countries: General geographical features of given countries with information about physiography, climate, vegetation & tourist attractions of South Africa, Egypt, Australia, New Zeeland.   

                                 
REFERENCES:
-          Badawi, Cherine: Footprint Egypt, Footprint Travel Guides, 2004.
-          Bickersteth, Jane & Eliot, Joshua: Singapore handbook: the travel guide, Footprint Travel Guides, 2001.
-          Blore, Shawn; Davidson, Hilary; Karr, Paul; Livesey, Herbert Bailey & McRae, Bill: Frommer's Canada, John Wiley and Sons, 2004.
-          Boniface, Brian G. & Cooper, Chris: Worldwide destinations casebook: the geography of travel and tourism, Butterworth-Heinemann, London, 2005.
-          Campbell , Jeff ; Chilcoat, Loretta; Derby, Susan ; Greenfield, Beth; Heller, Carolyn B. ; Martin, Sam ; Miller, Debra ; Morris, Bob; Peevers , Andrea Schultze ; Wolff, Kurt & Zimmerman, Karla : USA , Lonely Planet, 2004 .
-          Williams, Stephen: Tourism geography, Routledge, 1998.
-          Taylor, Chris; Rowthorn, Chris; Ashburne, John; Benson, Sara & Florence, Mason: Japan, Lonely Planet, University of California, 2000.
-          Mente, Boye De: Passport's Japan Almanac, Passport Books, University of Michigan,1987.
-          Lewis, Mark: Singapore, Rough Guides, 2003.
-          Ellis, Royston: Sri Lanka: The Bradt Travel Guide, Bradt Travel Guides, 2005.
-          Plunkett, Richard; Ellemor, Brigitte & Campbell, Verity: Sri Lanka, Lonely Planet, 2003.
-          Else, David: England, Lonely Planet, 2007.
-          Europe on a Shoestring, Lonely Planet, 2003.
-          Prosser, Robert: France, Evans Brothers, 2005.
-          Williams, Nicola; Berry, Oliver; Fallon, Steve & Nevez, Catherine Le: France, Lonely Planet, 2007.
-          Simonis, Damien; Johnstone, Sarah & Williams, Nicola: Switzerland, Lonely Planet, 2006.
-          Steves, Rick: Rick Steves' Switzerland, Avalon Travel Publishing, 2006.
-          Louis, Regis St.; Chandler, Gary Prado & Draffen, Andrew: Brazil, Lonely Planet, 2005.
-          Peevers, Andrea Schulte & Burgess, Kerryn: Canada, Lonely Planet, 2005.
-          Lonely Planet Staff: USA and Canada on a Shoestring 2, Lonely Planet, 1900.
-           Fitzpatrick, Mary; Blond, Becca; Pitcher, Gemma; Richmond, Simon; & Warren, Matt: South Africa, Lesotho & Swaziland, Lonely Planet, 2004.
-          O’Hagan, Tim: Travel South Africa, Southern Book Publishers, 2000.
-          Firestone, Matthew D.; O'Neill, Zora; Sattin, Anthony & Wlodarski, Rafael: Egypt, Lonely Planet, 2008.
-          McPhee, Margaret: Australia's Top Tourist Destinations, Universal Publishers, 2003.
-           Smitz, Paul; Bain, Carolyn; Bao, Sandra & Farfor, Susannah: Australia, Lonely Planet, 2005.
BTM-204
ECONOMICS OF TOURISM

Objectives: Tourism is now recognized as an economic activity of global significance. This complex and multi-faceted industry plays an important role in the economics of many developed and less developed countries. The main aim of this course is to give the macroeconomic picture of tourism’s role within national economies using the fundamental concepts learned in introductory economics course.
Paper setting:   Paper setter should set 10 questions in a manner that there are 2 questions from each unit.  The examinee should be required to attempt five questions, selecting only one from unit.

Teaching practices: Class Room lectures, Assignment. Cases, Discussions and Seminars

Unit-I                    Introduction to Tourism Economics:
Circular flow of Economic Activities; Tourism development and national economy- contribution to GDP, influencing procedure, Tourism under five year plans, Globalisation and its impacts on Tourism.

Unit-II                   Economics of Tourism Demand:
Nature of demand, Factor influencing tourism demand, economic determinants of Tourism demand, price and income elasticity of tourism demand, trends in tourism demand.

Unit-III  Economics of Tourism supply:
                Market Structure and Tourism supply, elasticity of supply, Integration in   tourism supply, supply trends
                               
Unit-IV Economic impacts of Tourism:
Employment and income creation, Tourism Multiplier, Balance of payment, Foreign exchange.  

Unit-V                   Tourism Costs:
                                Cost concept, types of costs, determinants of cost tourism, taxation and cost.

References:
1.       Vanhove, N. (2005), The Economics of Tourism Destinations, Oxford: Elsevier Butter worth- Heinemann.
2.       Bull. A. (1995), The Economics of Travel and Tourism, Australia: Longman.
3.       Ahuja. H.L.,(2006) Business Economics, S. Chand & Co. New Delhi.
4.       T.R.Jain,(2008) Business Economics, V.K. Publication, New Delhi.
5.       Nellis and Parker,(2005), The essence of Business Economics, Prentice Hall, New Delhi.


BTM – 205
SOCIOLOGY OF TOURISM

OBJECTIVES: Tourism has a social dimension too which, in a way, is more important than the other dimensions. Sociology, being a systematic study of the societies or societal issues, explains the social dimensions of tourism. The paper looks into the sociological concepts like society, culture, social change etc. so that the student can easily grasp the social impacts of tourism. Similar other issues of concern form the basis of this paper.
MODE OF PAPER SETTING: The examiner shall set ten questions selecting two questions from each unit. The student shall be required to attempt five questions in all selecting one question from each unit.
UNIT – I: Understanding Sociology
            ● Sociology: Definition, nature and scope
            ● Society: Definition and different types of societies
UNIT – II: Sociological Approach to Tourism
            ● Sociological factor in Tourist motivation, Attitude and Perception
            ● Social dimension of host – tourist relationship
            ●Socio-economic and socio-cultural impacts of tourism
UNIT – III: Tourism system and the Individual 
            ● Socialization through interaction and exchange of values, norms, social laws and usages
            ● Factors influencing individual’s role, behaviour, attitudes and experiences at the destination
UNIT – IV: Tourism and Social Institutions
            ● Social institutions and their roles
            ● Factors influencing the roles and status of social institutions
            ● Influence of tourism on social institutions
UNIT – V: Tourism and Social Change
● Social Change: Definition and theories of social change
● Factors affecting social change
● Tourism as an instrument of social change

REFERENCES
o   Apostolopoulos, y., Leivadi, S & Yiannakis, A., (eds.) 2000, The Sociology of Tourism: Theoretical   and Empirical Investigations, Routledge, London and New York
o   Vidya Bhushan and Sachdeva,D.R., 1992. An Introduction to Sociology, Kitab Mahal, Allahabad
o   Srinivas, M.N. 1987. Social Change in Modern India, Orient Longman, New Delhi
o   Veena das (Ed.), 2006. Handbook of Indian Sociology, Oxford University Press, New Delhi




















BTM-206
PRINCIPLES OF MANAGEMENT

Objectives:    To make students understand management concepts and their application in the field of tourism industry.

Paper-setting:   Paper setter should set 10 questions in manner that there are 2 questions from each unit.  The examinee should be required to attempt five questions, selecting only one from unit.

Teaching practices: Class room lectures, Assignment. Cases, Discussions and Seminars

Course contents:

Unit-I               Introduction to Management:
                                Concept. Nature, functions, process, Traits of a successful manager and managerial role. Management and society: Business ethics and social responsibilities.

Unit-II                   Planning:
                         Nature, purpose, Types and process of planning.

Unit-III                  Organising:
                        Concept of organizing and organization.  Line & Staff, Span of control. Delegation.  Decentralisation Organization structure.

Unit-IV                 Directing:
                         Communication-Process and types of communication, Barriers and principles of effective communication.
                                Motivation- Meaning, Theories – Maslow and Herzberg, Motivational techniques used in tourism business

Unit-V                   Leadership :
                       Concept, Qualities of a successful leader: factors influencing performance of leaders.  Styles of leadership, Management Grid.
                                Controlling – Process. Methods and techniques

References
  1. Stoner. Jeen (2005), Management. Prentice Hall, New Delhi
  2. R.K. Singla,(2007) Business Management, V.K. publication, new Delhi.
  3. D.K.Goyal,(2008),  Business Management, Arya publication
  4. Prasad. L.M.(2007), Principles and Practice of Management, Sultan Chand and Sons, New Delhi
  5. Banerjee, S. (2006), Principles and Practice of Management, Oxford & IBH Publishing Co. Pvt. Ltd. New Delhi














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