Syllabus
B.T.M. (ENGLISH)
Semester-III
Scheme of Examination
Max. Marks: 90
Internal Assessment: 10
Time: 3 Hours
- A Collection of Poems edited by Prof. S.S. Sangwan
- Mahabharata edited by C.Rajagopalachari. First 63 Chapters from episode ‘Ganapti’ and ‘Scribe to Yudhishitra seek Benediction’.
Scheme of Examination
Q.1.
Explanation with reference to the context. The candidate will be required to
attempt a passage (with internal choice) from the book of Poems.
(10 Marks)
Q.2.
Explanation with reference to the context. The candidate will be required to
attempt a passage (with internal choice) from the book of fiction. (10 Marks)
Q.3.
Short answer type questions
Seven short answer type questions will
be set on the prescribed poems. The students will be required to attempt five
questions out of seven questions. (10Marks)
Q.4. Seven short answer type
questions will be set on the prescribed book of fiction. The students will be
required to attempt five questions out of seven questions. (10Marks)
Q.5.
One essay-type question (with internal choice) will be set on the book of poems
.The students will be required to attempt
one of the two given questions.
(15 Marks)
Q6. One essay-type question (with internal
choice) will be set on the prescribed book of fiction. Students will be
required to attempt one of the two given questions.
(15
Marks)
Q.7.
Expansion of sayings and quotations. The
candidate will be asked to expand one quotation or saying out of the given
three in about 150-200 words.
(10
Marks)
Q.8. Report writing (10
Marks)
BTM – 302
INTERNATIONAL TOURISM
External marks: 80
Internal marks: 20
Duration: 3 hours
Objectives:
The paper provides a comprehensive view of the
tourism trends and patterns at the international level. The trends are to be
studied through volume of tourists’ arrivals in different regions and their
contribution in tourism earnings. The knowledge of the forces and factors
responsible for tourism growth is other area of discussion in the paper. Since
tourism growth is not uniform in all the regions, the issues like tourism gap
or disparities form another key area of knowledge for the students. The paper is primarily based on the
statistics available at various websites.
Mode of
paper setting:
The examiner shall set ten questions selecting
two questions from each unit. The candidates shall attempt five questions in
all selecting one question from each unit.
Teaching
Practices: Class
room lectures, Assignments, Cases, Discussions and Seminars
Course
contents
Unit – I
Types
of International tourism – inbound and outbound tourism
Factors
responsible for the growth of inbound and outbound tourism
Unit – II
Trends
(in terms of tourist arrivals and tourism receipts) in inbound tourism at the
global level
Trends
in outbound tourism at global level
Unit – III
Inbound
and outbound tourism trends in Europe, Americas ,
and Africa regions.
Unit – IV
Inbound
and outbound tourism trends in East-Asia Pacific; Middle – East; South Asia regions.
Unit – V
Concept
of tourism Gap
Factors
responsible for tourism gap
Problems
and challenges before international tourism like climate change, terrorism and
ethical issues.
References
Goeldner,
C.R. & Brent Ritchie, 2006 (Wiley Student Edition) J.R. Tourism:
Principle, Practices and Philosophy.
Poon,
Auliana.2002. Tourism, Technology and
Competitive Strategies. Cabi International
BTM-303
HOTEL BUSINESS
External marks: 80
Internal marks: 20
Duration:
3 hours
Objectives:-Main objective of this paper is
to introduce accommodation sector to the students of Tourism. Being a major component of tourism
accommodation sector has expanded a lot in itself. This paper will touch upon various aspects of
accommodation, hotel and hospitality sector.
PAPER
SETTING: Paper setter shall set 10 questions selecting two questions
from each unit. The candidate shall be required to attempt five questions
selecting one question from each unit.
TEACHING PRACTICES: Class room lectures, Assignments, Cases, Discussions and Seminars.
COURSE CONTENTS
Unit-I Introduction
– Hotel and Tourism relationship, Tourism Accommodation sector, Types of
Tourist Accommodation: Different basis of categorization of accommodation
sector. Main
features of different basis of categorization of accommodation sector. Main features
of different categories of accommodation.
Unit-II Growth
and development of Hotel Industry. Growth of hotel industry in India. Major personalities associated with hotel
growth in India
Unit-III Hotel
Accommodation and its various activities. Major departments in a hotel and
their role. Introduce major & minor revenue generating departments and
their contribution. Organisation structure of large scale hotels.
Unit-IV Ownership
and forms of hotel ownership. Sole –
Proprietorship, Partnership. Joint stock
companies ) Referral Organisations co-owner chain, Lease Agreements, Management
contracts, Franchise Organisations.
Unit-V
Recent developments and challenges in hotel industry. Fiscal and non-fiscal
incentives for hotels. Role of
government in developing hotel Industry. Future of hotel industry in India.
References
Negi, Jagmohan : Hotels for Tourism Development (2nd
Edition); Metropolitan, New Delhi
Gee, Chuck Y. : International Hotel Management. Educational Institute, America
Kaul, R.N. : Dynamics of Tourism : a trilogy. Vol. 2:
Accommodation. Sterling Publishers
Pvt.Ltd. New Delhi
Mohinder , Chand , Managing Hospitality Operations ,
Anmol publications , New Delhi
Anand M.M. – Tourism and Hotel Industry in India : Sterling Publishers, New Delhi
Madlik, S.
– Hotel Business, Heinemann, London
Brymer,
Robert A. –Introduction of Hotel and Restaurant Management : HUB Publication,
Co., Lowa, 1984
BTM – 304
TOURISM ORGANIZATIONS
External marks: 80
Internal marks: 20
Duration: 3 hours
Objectives:
The tourism planning and touristic activities
at the destination are primarily regulated, coordinated and organized by the
tourism organizations that play a very critical role in tourism growth at the
regional, national and international levels. Tourism organizations can be
treated as the genuine promoters of tourism. The structures, functions and
composition of these organizations determine their role and contribution in the
development of tourism. The present paper shall take into account the role of
various tourism organizations at the regional, national and international
levels.
Mode of
paper setting:
The number of questions to be set will be ten
in a manner that there are two questions from each unit. The students shall be
required to attempt five questions in all, selecting one question from each
unit.
Teaching
Practices: Class
room lectures, Assignments, Cases, Discussions and Seminars
Course
contents
Unit – I
Tourism
Organizations and their significance in tourism growth
Role
and Functions of State, national and International tourism organizations
Major
functions of tourism organizations
Unit –
II
United Nations World Tourism Organization (UNWTO):
History, objectives, Structure and programmes of UNWTO;
World Travel & Tourism Council (WTTC):
History; Programmes and functions like
tourism research and tourism initiatives, members
Unit –
III
Pacific Asia
Travel Association (PATA): History, Chapters, Members and Events
International Air Transport Association (IATA):
History, membership, Areas of Activity, Events, Working Groups & Committees
UNIT –
IV
Travel Agents Association of India
Indian Association of Tour Operators (IATO):
Agenda, Committees, Programmes, members
Federation of
Hotel & Restaurant Associations of India (FHRAI): History, Events,
membership, publications
UNIT – V
Organizational structure of Ministry of
Tourism, Government of India
State Tourism development Corporations with
special reference to Haryana and Rajasthan
References
BTM – 305
COMPUTER APPLICATIONS IN TOURISM
External marks: 80
Internal marks: 20
Duration : 3 hours
OBJECTIVE: Computer skills are essential in every modern framework of studies
including tourism due to the need to manage fast multiplying information and
data. The course requires consistent efforts on the part of the students to
practice methods and mechanism of computing and analysis. The course focuses on
the basic software(s) and new terms and technologies while providing an insight
in Computing and related concepts.
PAPER SETTING: Paper setter should set 10 questions. The examinee should be
required to attempt five questions selecting one question from each unit.
TEACHING PRACTICES: Class room lectures, Assignments, Cases, Discussions, Seminars and
Practical.
COURSE CONTENTS:
UNIT- I: COMPUTER
FUNDAMENTALS
Evolution and Generations of
computers, Components and Units of a computer system, Characteristics, Features
and Uses of computers, data entry devices, data output devices and storage
devices.
UNIT – II: WINDOWS AND OFFICE
OPERATIONS
Introduction to Windows 98 and Windows XP
A. Creating Folders
B.
B.Creating Shortcuts
C.
Copying Files/Folders
D.
Renaming Files/Folders
E.
Deleting Files
F.
Exploring Windows
G. Quick Menus
MS-WORD, EXCEL AND POWERPOINT
Þ USING MS-WORD
TOOLS; Creating a document and Formatting a document, Special effects, Cut,
copy and paste operation, Mail merge and Macros, Tables, Graphics
Þ STARTING EXCEL;
Excel worksheets, Tables, graphs and charts, Data Editing, Sorting and Filtering,
Working with Formulas
Þ MS-POWERPOINT;
Introduction to Presentations,
Animation, Design and Layouts of the
slides, Creating effective Presentation using graphics, voice and video
files.
UNIT-III: ICT AND TOURISM
Introduction to Information
and communication Technologies(ICT), Definition, Meaning, Role and Importance
of ICT in Tourism sector, Future of ICT in Tourism Industry.
UNIT-IV: E-COMMERCE
E-Commerce Meaning,
Definition, Features, Functions of E-Commerce, Limitations of E-Commerce,
Introduction to E-Tourism, Meaning and Definition, Case study of online Travel
Agencies Selling E-Tourism: Yatra.com and Makemytrip.com.
UNIT-V: AUTOMATION AND RESERVATION
Introduction
to Internet; Its uses and applications of Internet in Tourism and Searching on
internet using various search engines. Introduction to CRS; Need and history of
CRS systems,
Benefits and importance of the CRS system to
the Travel trade.
References:
1. V. Ragaraman, Fundamental of computers, PHI, New Delhi
2. P.K. Sinha, Fundamentals of Computers
3. D.Buhalis, E-Tourism: Information Technology for
strategic Tourism Management, Pearson Education Ltd, Essex , UK
4. C.S.V Murthy, E-Commerce Concepts, Models and
Strategies, Himalaya Publications
5. Mathew Rergnolds, E-Commerce, Worx Publications
6. K. Bajaj and D. Nagm, E-Commerce: The Cutting Edge
of the Business, Tata McGraw Hill
7. S. Bansundra, Computers Today
8. V. Raja Raman, Introduction to Computer Science
9. Leon Alexis and Mathews Leon, Fundamentals of
Information Technology, Vikas Publishing House Pvt. Ltd, New Delhi
10. Leon Alexis and Mathews Leon, Internet for everyone,
Vikas Publishing House Pvt. Ltd, New
Delhi
11. V.P. Jaggi and S. Jain, Computers for Everyone, Academic India Publishers, New Delhi
12. S. Saxena, MS Office 2000 for everyone, Vikas
Publishing House Pvt. Ltd, New Delhi
13. S. Shajahan and R. Priyadharshini, Management
Information Systems, New Age International Publishers, New Delhi
14. S.C. Bhatnagar and K.V. Ramani, Computers and
Information Management: A premier for Practicing Managers, PHI, New Delhi
15. Curtin, Foley, Sen,Morin: Information Technology-
The Breaking Wave
16. Jerome Kanter: Managing with Information
17. Internet Sites and other Theory taught during
lectures
BTM 306
COMMUNICATION SKILLS AND PERSONALITY DEVELOPMENT
External marks: 80
Internal marks: 20
Duration: 3 hours
Course Objectives
The course introduces learners to the basic communication
skills and personality traits requisite in tourism and hospitality industry
jobs. The theoretical inputs are designed to be used with practical exercises
in the class rooms and daily behavioural corrections.
Mode of
paper setting:
The
examiner shall set ten questions selecting two questions from each unit. The
candidates shall attempt five questions in all selecting one question from each
unit
Teaching Practices
Lectures, Assignments, Cases, Discussions, Presentations
Course contents
Unit I Understanding
Communication- Concept, Process and Barriers to Communication. Qualities of
Effective Communication. Ways of making communication effective and overcoming
barriers.
Types of Communication-Verbal,
Non-verbal, Upward, Downward, Internal and External.
Unit II Business Communication (Written) - Principles of
correct use of language for words, sentences and paragraphs. Letter; Types,
Format and features of a good letter. Email writing, Bio-Data, Resume and
Curriculum Vitae, General Guidelines for Preparing Personal Profile, Preparing
Cover Letter, Cover Envelope, Statement of Purpose
Unit III Business
Communication (Non-verbal) - Non-Verbal Communication and Body Language, Body
Language and Verbal Communication, Importance of Body Language, Types of Body
Language, Types of Body Movements/Gestures, Reading Body Language, Important
Body Parts and Signal used in Communication, Important Body Language for
Business
UNIT III Business
Communication (Oral)- Art of Good Conversation, Intelligent Listening, Group
Communication and Discussion, Team
Behaviour , Effective Conduct in Group Discussions, Group Discussion in Induction,
Group Discussion Process, Topics in Group Discussion, Tips for Group
Discussion, Clarity of Thoughts and Expression, Interviews: Purpose of
Interviews, Types of Interviews, Preparation for Interviews, Public Speaking:
Need for Public Speaking Skills, Essentials of Public Speaking, Planning
Presentation, Delivering Presentation, Basic Qualities in a Public Speaker
UNIT IV Personality
Development- Concept of Personality, Elements of Personality, Determinants of
Personality, Personality Analysis- Myers-Briggs Type Indicator (MBTI) Assessment
UNIT V Personality(Grooming
and Social Skills)- Grooming and
Personal Hygiene, Basic Concepts of Grooming, Personal Grooming and Corporate
Grooming, Dining Etiquettes, Corporate Etiquettes for Dining, Cross-Cultural
Dining Etiquettes, Interpersonal Skills: Developing Interpersonal Skills, Role
Playing for Interpersonal Relations, Importance of Role Playing, Process of
Role Playing
BIBLIOGRAPHY
Asher Mark (1999).
Body Language, Carlton Books Limited.
Barker Alan (2007).
Improve Your Communication Skills,
Kogan Page, New Delhi
Chaturvedi, P. C.
and Chaturvedi, M.(2005). Business
Communication, Pearson Education.
Colman. J. C.
(1988). Abnormal Psychology & Modern
Life, Scott Foresman & Company.
Covey Stephen R.
(1990). The Seven Habits of Highly
Effective People, NY: Fireside/ Simon & Schuster.
George. B. &
Chatterjee S. (2008). Food & Beverage
Service & Management, Jaico Publishing House, Mumbai,
India.
Fry Ron (2003). Your First Resume, Pearson Education.
Fuller J. and
Currie. A. J. (2002). The Waiter, Sterling Book House. Mumbai , India
Marden Orison
Swett (2003). The Power of Personality,
Kessinger Publishing.
Michael A. (2007).
Best Impression in Hospitality,
Delmar. Thomson Learning.
Morris Desmond(2002).
People Watching, Vintage.
Pease Allan(2000).
Body Language, Sudha Publications.
Sharma Vinay
Mohan(2000). Body Language, Pustak
Mahal.
Thorpe Edger and
Thorpe Showick (2004). Winning at
Interviews, Pearson Education.
Taylor Shirley
(2008). Communication for Business,
Pearson Education.
Websites: www.myersbriggs.org
No comments:
Post a Comment