Wednesday, 14 August 2013

Syllabus Of BTM 5th & 6th Sem of KUK

IMPACTSOF TOURISM (BTM – 502)
External Marks: 80
Internal Marks: 20
Duration of Time: Three Hours
Course objectives:
The development has its own impacts and so in case of tourism. The students shall be given exposure of the patterns of development in tourism mainly in reference to the developed and developing countries. The study of the positive as well as the negative impacts of tourism becomes essential to understand the benefits and lose of tourism development.
APPROACHES
Lectures, Group Discussion, Presentation,, Case studies.
MODE OF PAPER SETTING
There shall be ten questions to be set by the examiner selecting two questions from each unit. The candidate shall be required to attempt five questions selecting one question from each unit. All the questions shall carry equal marks. The questions shall be set in a manner that evaluates the theoretical and applied knowledge of the students.
UNIT – I
Patterns of tourism development in the developed and the developing countries – a comparative analysis in terms of volume of tourist arrivals and earnings from tourism
Tourism Development in the regions – Europe, Americas, Asia-Pacific region, Middle East and Africa in terms of volume of tourist arrivals and earnings from tourism
Characteristics of mass tourism
UNIT – II
Economic significance of tourism
Direct, Indirect and Induced Economic Impacts of tourism
Negative Economic Impacts of Tourism
Economic Impact Analysis
UNIT – III
Socio-cultural dimensions of tourism
Positive Social & cultural Impacts of Tourism
Negative Social &Cultural Impacts of Tourism
Social Change and growth of tourism
UNIT – IV
Environmental significance of tourism
Major Impact Areas – Natural Resources, Pollution and physical impacts
Tourism development in relation to global warming, Climate Change, natural resource exploitation& Biodiversity loss
Environmental Impact Assessment
UNIT – V
Sustainable Development of Tourism – the policy & planning issues
Sustainability in cultural tourism
Community empowerment through tourism
REFERENCES
Bartelmus, P. (1994). Environment, Growth and Development: TheConcepts and Strategies of Sustainability. London, Routledge.
Burns, P. and Holden, A. (1995).Tourism: A New Perspective.London, Prentice Hall.
Butler, R. W. (1991). Tourism, environment and sustainabledevelopment.Environmental Conservation, 18, 201–9.
Cater, E. (1994). Introduction. In Ecotourism: A Sustainable Option?(E. Cater and G. Lowman, eds). London, John Wiley and Sons.
Cooper, C., Fletcher, J., Gilbert, D. and Wanhill, S. (1998). Tourism:Principles and Practice. London, Longman.
Davison, R. (1996). The impacts of tourism. In Tourism Destinations(R. Davison and Maitland, eds), pp. 18–45. London, Hodder andStoughton
Peter Mason,2009, Tourism Impacts, Planning and Management, Butterworth Publication, NEW YORK












































Accounting for Tourism
BTM-503
External 80
Internal 20
Duration 3 Hours
Course Objectives
The Course equips the students with accounting techniques, methods and tools useful for preparation, understanding, analysis and interpretation of financial statements of any company in general and travel and Tourism Company in particular.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.
Unit I
Introduction of Accounting: Nature, Definitions, uses, functions and types of accounting, Accounting principles conventions and concepts
Unit II
Double entry system of accounting, Cardinal rules of debit and credit, preparation of journals and other subsidiary books, preparation of ledger accounts and trial balance.
 Unit III
Subsidiary Books- Advantage, Proformas of subsidiary books, purchases, sales, returns and special functions books used in hotel establishments
Unit IV
Cash Book- introduction, types and advantages, application of cash book.  Petty Cash Book- need, uses, and applicability
Unit V
Final accounts: Need and application of trading, profit and loss accounts, and balance sheets in general and their application to travel businesses.  Simple adjustments need to be covered.

References:











Alternate Tourism
BTM-504
External 80
Internal 20
Duration 3 Hours
Course Objectives
"Alternative Tourism" is not being mass tourism. Under the alternative tourism concept we can find a series of classifications and types of tourism. This course intends to provide knowledge about Alternate tourism to the students.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 30% of the credit.
Unit I
Alternative Tourism: Concept, definition, characteristics, scope and role in community development.
Unit II
Eco Tourism: meaning, definitions, characteristics, nature of Eco-activities, Eco-parks, Eco-wonders, Eco-Place, Eco-Trips with special reference to India.
Unit III
Adventure Tourism:  meaning, definitions, characteristics, nature of  and various type of adventure tourism such as biking, horseback riding, snowshoeing, ski mountaineering, rafting, diving, caving, climbing etc.
Unit IV
Thematic tourism – meaning, definitions, characteristics, nature of  and various type of adventure tourism such heritage, justice and solidarity tourism, Sports Tourism, Health Tourism, Religious Tourism, Agro-tourism etc.
Unit V
Other Forms of alternate tourism: the esoteric, religion, wine, traditional cuisine, ethnography and traditional music and handicrafts-Discuss their meaning, nature, scope, advantages etc.
References:


3.      Statute of Bulgarian Association for Alternative Tourism, Art. 31
5.      Alternative Tourism Group Palestine- www.atg.ps/
7.      Alternative tourism -wikipedia.org/wiki/Alternative_tourism
8.      Alternative Tourism Group-www.patg.org/
10.  www.diegorayle.com/
11.  www.alternative-tourism.org/
12.  www.philsol.nl/pir/v2/AltTourism-PGX-00a.htm
13.  www.bestgoadeals.com/Alternative-Tourism.html












































.
BTM-505                                TOURISM   DOCUMENTATION
External 80
Internal 20
Duration 3 Hours

Course Objectives
Tourism industry is growing at very fast pace. In India the outbound tourism and inbound tourism are also growing. International tourism involves several types of formalities. The students of tourism should know about such formalities, which are needed in the form of several documents. In this course the students will learn about  required documents in foreign travels.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.

Unit- I-  General history of passport, visa and other formalities in different parts of world and India. Documents needed for foreign travels. Immigration formalities at airport for outbound and inbound tourists.
Unit- II-  Passport; Definition.  How to get the passport form. The essential documents , photographs and fee for passport. Types of passports. Alternatives of passport.
Unit-III- Visa- Meaning. Types of Visa issued by India. How to obtain Visa. Necessary documents to get Visa. Schengen Visa, U.S. Visa, U.K. Visa
Unit –IV- Health  regulations; Yellow fever , Malaria, H.I.V. certificates,
Unit- V- Other formalities; Travel and baggage insurance, Disembarkation card, Baggage rules, Currency regulation. Foreign regional registration office.

References;
-Tourist information by Department of tourism , Government of India
-Visa formalities of different countries.( See  websites of countries)














BTM-506                  Major Destinations of India
External 80
Internal 20
Duration 3 Hours
Course Objectives
India is one of the emerging economic powers of India. In tourism too India is one of few choicest destinations of the world. India has a great variety of natural and cultural tourist attractions, that’s why it is said that India is for all reasons and all seasons. In this course few important  and popular tourist destinations are mentioned , so that the students can know about main tourist attractions of given places.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.

Unit-I-  Religious and cultural destinations-  Kedarnath, Puri, Dwarka, Rameshwaram
Unit- II- Historical and Architectural destinations- Delhi, Agra, Ajanta, Khajuraho
Unit III- Coastal destinations and Islands- Mumbai, Kolkata, Goa, Andaman and Nicobar
Unit- IV- Hill Stations- Shimla, Darjeeling, Ooty, Mussourie
Unit-V- Wild life  Destinations- Jim Corbett, Gir, Manas, Sariska
REFERENCES
Same as in Paper No. 104, 203 & 403






















BTM-601                                            ENGLISH
            External Marks: 90
Internal Marks: 10
Duration: 3 Hours












SYLLABUS OF ENGLISH TO BE COLLECTED FROM ENGLISH DEPARTMENT




























BTM 602                         ENVIRONMENT AND TOURISM
External 80
Internal 20
Duration 3 Hours
OBJECTIVES- Tourism and environment are closely inter related. Tourism cannot flourish in polluted environment. The global warming has threatened existence of several destinations. While planning tourism project the environment considerations  and impact assessment are very important. The tourism students should know about recent environmental issues of India and world. This course deals several terms and definitions related with environment and ecology.
Unit- I- Definitions of environment, ecology, eco-tourism etc. Natural vegetation and wild life of India. Atmosphere, Ozone layer. Deforestation and extinction of flora and fauna.
Unit- II- Contemporary environmental problems; air, water, land, noise pollution, global warming, Green house effects, Controlling measures.
Unit- III- Impact of pollutions on tourism with examples from India and world.
Unit- IV- Eco tourism resources in India; existing tourism and potential tourism in those areas.
Unit- V-Eco tourism policy of Government of India and United  Nations Environment Programme (UNEP), Application of eco-friendly steps by tourism and hotel industry.
 References;
-Eco Tourism In India, Policy & Guidelines 1998, Ministry of tourism,  Government of India
-Eco tourism; Principals, Practices & Policies, 2008, Megan Epler wood, UNEP( United  Nations Environment Programme), New York.
Environmental problems, NCERT publications
















BTM-603                                                HARYANA TOURISM

Mode of paper setting:
There shall be ten questions in all – two from each unit. The candidate shall be required to attempt five questions selecting one question from each unit. The questions shall preferably be set to analyse the applied aspect of the subject.  All questions shall be of 16 marks each.
Unit – I
Geographical and historical background of Haryana and their importance for tourism
Religious & cultural tourism potential in Haryana including dance, music, fair & festivals
UNIT – II
Socio-economic development in Haryana with special reference to agriculture, industries, education, health and service sector
Haryana’s positionin agriculture, industries, education, health and service sector at national level
UNIT – III
Tourist Resources of Haryana:
-          Monuments of touristic significance and museums
-          Religious & pilgrimage centres of Haryana
-          Music, dance, fairs & festivals in Haryana
UNIT – IV
Tourism Infrastructure in Haryana
-          Transportation and accommodation sector in Haryana
-          Recreational and entertainment facilities at the tourism complexes/resorts in Haryana
-          Tourism organization in Haryana
-          Haryana Tourism Policy - 2008
UNIT – V
Tourism Trends in Haryana
Major types of tourism in Haryana
Major tourist destinations of Haryana





















Information and Communication Technology
BTM-604
External  80
Internal  20
Duration 3 Hours
Course Objectives
The Course aims to provide knowledge regarding information and communication technology to the students of tourism. It covers methods and tools useful for any company in general and travel and Tourism Company in particular.
The Information Communication Technology studies focus on use common software applications, including interactive presentation software, e-mail, web browsers and website design. Students will develop a greater awareness of how applications are used in the workplace, and consider the impact of new technologies on methods of working and on social, economic, ethical and moral issues.
Teaching Practice
Class room teaching, assignment writing, case discussion, glossary of terms students should be familiar with the glossary pertaining to above mentioned topics.
Mode of Paper-Setting
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit.
Internal Evaluation
The performance of the students will be evaluated on the basis of class participation, class test, regularity and assignment writing carries 20% of the credit.
Unit I
Applications and uses of ICT and impacts of ICT in relation to:
a.       communication applications (such as newsletters, websites, multimedia presentations, cartoons, flyers and posters)
b.      interactive communication applications (such as blogs, wikis and social networking websites)
c.       data handling applications (such as surveys, address lists,  clubs and society records)
d.      measurement applications (such as scientific experiments, electronic timing and environmental monitoring)
e.       control applications (such as turtle graphics, control of lights, buzzers and motors, automatic washing machines, automatic cookers, central heating controllers, burglar alarms, video recorders/players, microwave ovens and computer controlled greenhouse)

Unit II
Work-related ICT applications and their effects, including:
a.       communication applications (such as the internet, email, fax, electronic conferencing, mobile telephones and internet telephony services)
b.      applications for publicity and corporate image publications (such as business cards, letterheads, flyers and brochures)
c.       applications for finance departments (such as billing systems, stock control and payroll)
d.      school management systems (including registration, records and reports)
e.       booking systems (such as those in the travel industry, the theatre and cinemas)
f.       applications in banking (including Electronic Funds Transfer (EFT), ATMs for cash withdrawals and bill paying, credit/debit cards, cheque clearing, phone banking, internet banking)
g.      applications in the retail industry (stock control, POS, EFTPOS, internet shopping, automatic reordering)
Unit III
How to use Internet in ITC?
a.        Open web browsing application, display a given web page, close
b.        Change view/display modes
c.        Open a web page; use a hyperlink, an image link. Return to original page (navigation forward/backward; return to homepage, refresh)
d.       Browsing a specified site
e.        Search engines – define requirements, use of keywords
f.         Setting up for printing – preview, print web page, print a frame

Unit IV
Application and Uses of E-mail:

Cut - copy - paste to duplicate text within message/to another message, spell check, marking a message in mail folder, use of mail bin, reply to all, reply with/without original message, copy message to another address, printing .Address book – add address, delete, create new list, update from incoming mail, spam, risk of viruses, digital signatures, add attachments, delete attachment, open and save an attachment, sending low/high priority messages, inserting text from another source, forward a message, reply using distribution list, cc, bcc


Unit V
Computers and communication:
a.       Revolution in Computers and communications.
b.      The digital future: Role of IT in society, Distinguish between data and information.
c.       Properties of Information and basic IT tools, e-learning, e-banking.
d.      Social issues: Ethics and standards in computing, copyright, Intellectual property right, piracy, etc.
References:
V. Ragaraman, Fundamental of Computers, PHI, New Delhi
P K Shinha, Fundamentals of Computers














BTM 605                 Major destinations of the world
Objective- Tourism is one of the fastest growing industries. It is largest service industry in the world. For last few years the outbound tourists outnumbered the inbound tourists in India. Therefore the students of tourism should be aware about foreign destinations, not only for their knowledge, but also for their jobs.  In this course few important destinations of different regions have been selected, which are popular tourist destinations.
Unit- I-Main destinations of Europe- London, Paris, Madrid, Athens
Unit –II-Main destinations of Asia- Hong Kong, Singapore, Dubai, Jerusalem
Unit III- Main destinations of Africa- Cairo, Nairobi, Mauritius, Cape Town
Unit IV- Main destinations of North America- New York, Miami, San Francisco, Montreal
Unit V- Other destinations- Buenos Aires, Sydney, Fiji, Wellington 
REFERENCES
Same as in the paper No. BTM 104, 203, 403





























BTM-606        Salesmanship in Tourism

               Maximum Marks: 100
 Internal: 30
 External (Theory): 70


Course Objective The main objective of this course is to acquaint students with the nature of Salesmanship and its application in tourism Industry.
PAPER SETTING: The examiner shall set ten questions selecting two questions from each unit. The student shall be required to attempt five questions in all selecting one question from each unit.
Teaching practices: Class Room lectures, Assignment. Cases, Discussions and Seminars

Unit- I
           Sales Management: Concept, Objectives and Functions; Personal Selling: Concept & Importance, Classification of Sales Jobs; Buyer-Seller Dyads; Personal Selling process; Theories of selling. Sales Management challenges in tourism.

Unit – II
      Sales Planning: Importance, Approaches and Process of Sales Planning; Sales Forecasting; Sales Budgeting, Sales Organization: Purpose, Principles and Process of setting up a Sales Organization; Sales Organization Structures; Organizing for Global Sales, Determining Size of Sales Force.

Unit- III
          Managing the Sales Force: Recruitment, Selection, Training, Compensation, Motivating and Leading the Sales-Force; Sales Meetings and Contests.
Unit- IV
     Territory and Quota Management: Need, Procedure for setting up Sales Territories; Time Management; Sales Quotas: Purpose, Types of Quotas, Administration of Sales Quota.
Unit -V
       Control process: Analysis of Sales Volume, Cost and Profitability; Management of Sales Expenses, Evaluating Sale-Force Performance; Ethical Issues in Sales Management. Role of IT in Sales Management.


Suggested Readings:
1. Spiro, Stanton & Rich(2003), Management of a Sales Force11th edition., Tata McGraw-Hill :
2. Still, Cundiff & Govoni(2007), Sales Management, 5th edition ,Sage publications New Delhi.
3. Tapan k. Panda, Sunil Sahadev (2008), Sales and Distribution Management, Oxford University Press, New Delhi.
4. Tanner, Honeycutt, Erffmeyer (2009), Sales Management, Pearson Education India ,New Delhi.
5. S.A.Chunawala (2008), Sales and Distribution Management, Himalaya Publishing House, New Delhi.
6. Gupta, S. L.(2005), Sales and Distribution Management , Excel Books, 1st Edition, New Delhi.
7. David Jobber, Geoff Lancaster (2003), Selling and Sales Management, Pearson Education India, New Delhi.


Monday, 12 August 2013

Syllabus for BTM 4th Sem of KUK


Syllabus
                              B.T.M. (ENGLISH)
Semester-IV
                     Max. Marks: 90
                                    Internal Assessment: 10
Time:  3 Hours
Prescribed Text- Book:

                Text       :               Context                : 10 Marks
                                                Short               : 10 Marks
                                                Essay                     :  15 Marks

1.            A Course Book of English Grammar, Composition and Translation ed. by Dr.Sanjay Kumar and Dr. Inderjit Kumar.
2.            Snapshots (one-act plays) edited by Dr. S.K.Srarma.

Scheme of Examination

Q.1.        Questions on Grammar on the prescribed items (use of Tenses in Communicative
situations, subject-verb concord, active and passive voices, narration) will be based on prescribed text-book of Grammar but not necessarily the same as those given in the text book, and questions on common errors, word power, vocabulary, idioms and phrases will be from prescribed text- book of Grammar only.                                                                                                                                                                      (30Marks)          
Q.2.        Questions on the following items in the prescribed book of Grammar.
(a)    Transcription of simple words, listed in the text-book of Grammar.
The students will be required to transcribe 10 words out of given 15 words
 from the text-book.                                                                                              (10Marks)

Q.3.        Comprehension passage (with five questions at the end).                            (10Marks)                                                                                          
Q.4.        Précis.                  
                A Passage of about 250 words will be given.                                                        (8 Marks)

Q.5. Translation (from English to Hindi) of a passage consisting
        of 7 to 8 sentences.
         (Foreign students and not-Hindi speaking students will attempt one paragraph out of the given three)                                                                                                                         (7 Marks)

Q.6. Short answers type questions.
Seven short type questions will be set on the book of one-act plays.  The students will be required to attempt five questions out of given seven questions.                                                                                                                                                                                                               (10Marks).

Q.7. One essay-type question (with internal choice) will be set on the book of one-act play.                                                                                                                                                        (15Marks)






















BTM-402
TOURISM POLICY AND PLANING IN INDIA

External marks: 80
Internal marks: 20
                                                                                                                               Duration: 3 hours                                        
Objectives: This course is aimed to give a basic idea of planning in tourism.  The students shall learn the goals setting for tourism development, understand the components of tourism development, and learn the method of plan preparation.  An insight into macro-level planning in the country is also provided .
Mode of paper setting:
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students shall be required to attempt five questions in all, selecting one question from each unit.
Teaching Practices
Lectures, Assignments, Cases, Discussions, Presentations
Course Contents
UNIT-I
Tourism Planning: Need, Concepts and Types. Various approaches to planning for tourism growth. Process of tourism planning.
UNIT-II
Planning Tourism Systems: Understanding Tourism systems; demand- supply concepts in tourism; and external factors affecting tourism system.  Planning for different levels of tourism systems.
UNIT-III
Role of government, public sector and private sector in tourism planning.  WTO guidelines for tourism planning.
UNIT-IV
Developing tourism plans: Techniques. Planning tourist attractions - natural, cultural and special interest. Implementation and Monitoring of tourism plans.

UNIT-V
Tourism plans in India: Tourism under different five year plans with special focus on 11th Five-Year Plan.  Tour policies in India with special reference to National Tourism Policy 2002.
 REFRENCES:

Gun, Clare A: Tourism Planing, Taylor & Francis, New York.
Hawkins, D, Elwood, l. Shafer: Tourism Planing and Development Issues, George Washington University, Washington, DC.
David A.Fennell: Tourism Handbook, Channel View Publications.
Turgut Var, Clare Gunn: Tourism Planning Basics, Concepts, Cases
Ginger Smith: Tourism Policy and Planning : Yeasterday, Today and Tomorrow
M. Baud- Bovy: Tourism and Recreation Handbook of Planning and Design




BTM-403
TRANSPORT MANAGEMENT
External marks: 80
Internal marks: 20
                                                                                                                               Duration: 3 hours
Objective: Transport is most importmant element of travel & tourism business.  One can not think of tourism industry without any mode of transportation.  There are several modes of transportation which are relevant in different conditions.  The course focuses on different modes of transport and their role in tourism.
Mode of paper setting:
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students shall be required to attempt five questions in all, selecting one question from each unit.
Teaching Practices: Class room lectures, Assignments, Cases, Discussions and Seminars.

Course Contents

Unit-I             
Transportation as important part of tourism industry.  History of different modes of transportation.  The Physiographic & socio- economic factors affecting development of different modes of transportation.
Unit-II
Airlines & Tourism, History of Airlines in India.  IATA,ICAO, AAI: Organizational structures and functions.  Air India and Private Airlines Role in tourism promotion.
Unit-III
Surface transport & Tourism : Importance of surface transportation.  Coaches, Car rental system in India.  Roads system in India : National  and State Highways, Role of surface transport in tourism.
Unit-IV
Railway & tourism- History & present status of Indian railway, Special trains for tourists.  Different packages & facilities given by Railway.  Problems of Indian Railway.  Role of Railway in tourism.


Unit-V            
Water transport- History & present status of water transport.  Limitation & scope of water transport in India. Cruise ships.  The role of water transport in tourism.

References

  Aggarwal Surinder:   ‘Travel Agency Management’, Communication India, New Delhi
  Hannel Christine, Robert Harshman & Grahan Draper- ‘Travel & Tourism : A world Regional geography, John Wiley & Sons, New York
  Hurst, Elist, ‘Transporation Geography’ McGraw Hill, New York
Mohinder Chand, Travel Agency Management – An Introductory Text. Anmol Publications, New Delhi. 2006
  OAG, Airlines time table
  OAG, Cruise lines time table
  Indian Railway Time table
  Other references as in BTM 104, 203 and 302


BTM-404
TOURISM MARKETING
External marks: 80
Internal marks: 20
                                                                                                                             Duration: 3 hours  
Course Objectives
The course familiarizes students with the basic concepts of tourism marketing. The objective is to enable students to develop an understanding of application of these concepts. The themes covered are approaches towards marketing and marketing mix.
Mode of paper setting:
The number of questions to be set will be ten in a manner that there are two questions from each unit. The students shall be required to attempt five questions in all, selecting one question from each unit.
Teaching Practices
Lectures, Assignments, Cases, Discussions, Presentations
Course Contents
Unit I        Introduction to Tourism Marketing- Tourism and Modern Economies, Tourism Marketing: Nature, Process and Growth. Tourism Marketing Orientations and Marketing Management Orientations                                      
Services and their Marketing, Tourism Marketing and Development: Socially Responsible Marketing, Social Marketing, Participants in Socially Responsible Marketing and their Roles. Government Bodies- National Tourism Offices, State Tourism Offices and Local Bodies, Private Organizations, Non-Governmental Organizations                   
Unit II       Challenges of Tourism Marketing- Nature and Characteristics of Tourism Offers: Tangibility and Intangibility, Non-perishability and Perishability, Homogeneity and Heterogeneity, Separabilty and Inseparability, Ownership and Non-ownership. Issues and Challenges in Tourism Marketing, Marketing Strategies to overcome limitations of Tourism
Unit III     Tourism Marketing Environment, Marketing Mix and Tourist Behaviour- Tourism Marketing System and Environment, Environment Analysis, Marketing Strategy Planning, Concept of Marketing Mix, Marketing mix Analysis, Developing Marketing Mix, Tourism Markets, Types of Tourism Markets, Tourist Behaviour, Tourist Buying Process, Factors Influencing Tourists’ Buying        
Unit IV     Tourism Product and Distribution- Concept of Tourism Product, Tourism as a packaged Product, Destination as a Product, Managing Products, New Product Development, Product Life Cycle, Destination Life Cycle and Tourism area Life Cycle. Concept of distribution, Physical Movement of Tourists, Selling and distributing products near Tourists Locations, Distribution Chain/Channel, Channel Design Decisions, Deciding Channel Members, Channels in India, Managing Channels                       
Unit V       Tourism Pricing and Promotion- Concept, Importance and Process of Pricing,
Factors influencing Tourism Pricing, Methods of Price Fixation, Pricing Strategies, Price Fixation. Tourism Promotion and Communication: Objectives of Promotion, Promotion Mix, Factors affecting Promotion Mix, Components of Promotion Mix, Important Promotional Tools in Tourism- Brochures, Events, Movies and Cinema        
References
Burkart, A.J., Medlik, S.(1981). Tourism, Past, Present and Future, Heinemann, London.
Chris Cooper, Fletcher John, Gilbert David, Wanhill Stephen (1993). Tourism Principles and Practice, Pitman Publishing London.
Christopher Lovelock and Jochen Wirtz.( 2004), Services Marketing-People, Technology, Strategy, Pearson Education, India.
Holloway, J.C., Plant, R.V. (1988). Marketing for Tourism, Pitman, London.
Kotler, Philip, Bowen John, Makens James (2004). Marketing for Hospitality and Tourism, Pearson Education, India.
Kotler Phlip (1995). Marketing Management-Analysis ,Planning, Implementation and Control, Prentice Hall of India.
Kotler Philip (2003). Marketing Insights from A to Z: 80 concepts every manager needs to know. John Wiley and sons, USA.
Kotler Philip and Armstrong Gary (1991). Principles of Marketing, Prentice Hall of India.
Majaro, Simon (1995). The Essence of Marketing, Prentice Hall of India.
Middleton, V.T.C.(1988). Marketing in Travel and Tourism, Heinemann, Oxford.
Schiffman G. Leon, Kanuk Lazer Leslie (1992). Consumer Behaviour, Prentice Hall of India.
Witt F Stephen, Moutinho Luiz (1989). Tourism Marketing and Management Handbook, Prentice Hall International UK.
Zeithaml, V.A. & Bitner, M.J.(1996).Services Marketing: Integrating Customer Focus Across theFirm, US:McCraw-Hill Higher Education.
Zeithaml A. Valarie, Bitner Jo Mary (1996). Services Marketing, The Tata Mcgraw Hill Companies, Inc.
                             


BTM-405

AN INTRODUCTION TO TRAVEL AGENCY &TOUR OPERATIONS

BUSINESS IN INDIA

External marks: 80
Internal marks: 20
                                                                                                                                                                        Duration: 3 hours
               

Objectives: The study includes the functions, Regulations for Recognition of Travel Agents, Tour Operators and Excursion Agents. The Role of Sectors like Airline, different Railways Transports is also covered.  The learner will also be familiarised with the contribution of important Association in these sectors.

Paper Setting: The number of questions to be set will be ten in a manner that there are two questions from each unit. The students shall be required to attempt five questions in all, selecting one question from each unit.

Teaching Practices: Class room lectures, Assignments, Cases, Discussions and Seminars.

Course Contents
Unit-I               Travel Agency/Tour Operations – meaning, definition, types, significance and growth over the years.

Unit-II              Functions of Travel Agencies and tour operators. Linkages and integrations in tour operation business.

Unit-III             Travel Agency Organisation Structure – Meaning and significance, Procedure for recognitions of Travel Agency and tour operations from Ministry of tourism, Govt. of India.

Unit-IV             Tour Packaging – Concept, meaning, types. Role and contribution of Air Carriers in India and Indian Railways in promotion of tour package business.

Unit-V              Role and contribution of Tourism Trade Associations in the healthy growth and development of tour operation business – IATO, TAAI, IATA, PATA.
  References
1.                  Foster, D., the Business of Travel Agency, Pitman, 1990.
3.                  Aggarwal, Surrender, Travel Agency Management (Communication India, 1983).
4.                  Geo, Chack, Professional Travel Agency Management: (Prentice Hall, London, 1990).
5.                  Mohinder Chand , Travel Agency Management – An Introductory Text, Anmol Publications, New Delhi,  2006
6.                  IATA, IATO, TAAI manual./
7.                  Jag Mohan, Negi, Travel Agency and tour operation, Kanishka Publication New Delhi, 1990. 




BTM-406

QUANTITATIVE TECHNIQUES IN TOURISM


External marks: 80
Internal marks: 20
                                                                                                                                                     Duration: 3 hours

Objectives: To make students understand business statistics- concepts, methods and techniques and their application in the field of tourism & hospitality industry.

Paper Setting: Paper setter should set 10 questions.  The examinee should be required to attempt five questions

Teaching Practices: Class room lectures, Assignments, Cases, Discussions and Seminars.

Course Contents

Unit-I.   Quantitative technique-meaning, Importance of quantitative technique in hotel industry. Statistics – meaning and significance. Collection of data -            methods. Classification and tabulation of data. Presentation of numerical and categorical data.

Unit- II. Measures of central tendency and dispersion: Mean median, mode, geometric Mean and Harmonic Mean. Dispersion: Range, Mean deviation, Standard deviation, coefficient of variation. Variance Lorenz Curve and Skewness.

Unit- III. Correlation analysis: concept, types and significance, Karl Pearson and Spearman’s correlation coefficient. Regression coefficients

Unit- IV. Index numbers: Laspyere, Paasche, Fisher’s price and quantity index numbers. Value index number. Consumer price index – special uses and Time reversal and factor reversal tests.

Unit- V. Time series: Different components of time series. Trend analysis by moving average and least squares method. Measurement of seasonal variation by simple average and irregular variation


REFERENCES:

  1. Hoel & J Assen, Basic Statistics for Business and Economics; John Wiley and Sons, New York, 1992.
  2. Hooda, R.P., Introduction to Statistics, Macmillan, New Delhi, 2002.
  3. Lewin and Rubin, Statistics for Management; Prentice-Hall of India, New Delhi, 2000.
  4. Sancheti, D.C. and Kapoor V.K., Statistics (Theory, Methods & application); Sultan Chand & Sons, Delhi, 2000.
  5. Ya-Lin Chau, Statistical Analysis with Business and Economics: Applications, Holt, Reinhard & Winster, 1997.
  6. S.P. Gupta , Statistical methods , S.Chand & Co. <new Delhi. 2007